LACOSTE: Sporty, Yet Elegant and Conservative, Made in France

Lacoste is a French clothing company that sells high-end clothing, footwear, perfume, leather goods, watches, eye-wear and most famously, polo shirts. The clothing is distinguished by its logo, a crocodile. How this came about was that Rene Lacoste, the founder, was nicknamed ‘the crocodile’ because of his tenaciousness on the tennis court. A Swiss group called Maus Freres bought the company in 2012.

Rene Lacoste founded La Chemise Lacoste in 1933 with Andre Gillier, the owner and president of the largest French knitwear manufacturing firm at the time. Beside tennis shirts, Lacoste produced shirts for golf and sailing. In 1951, the company began to expand as it branched from “tennis white” and introduced color shirts. In 1952, the shirts were exported to the US and advertised as “the status symbol of the competent sportsman”,  influencing the clothing choices of the upper-class.  Lacoste  was sold at Brooks Brothers until the late 1960s.  it is still one of the most popular brands in the US, sporting the “preppy wardrobe”. – wikipedia

Lacoste has many boutiques worldwide. I recently bought two dresses at the Lacoste store at The Westcheter, White Plains, NY.

A few years ago, Catherine Malandrino did a line for Lacoste and the clothes were fabulous. I bought a beach cover up and a polo shirt with raglan sleeves. The logo was adorable, two crocodiles kissing. Oh how I hope she does another line for them!

There are also Lacoste outlet stores. I have also found good things at the one in Lee, MA, particularly shirts and hats and very nice 100% cotton socks for men.

Here are two photos of the two dresses….

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POLO DRESS IN SOFT PETIT PIQUÉ, $195

With a modern, functional silhouette, this iconic robe inspired by Lacoste’s sporting heritage is crafted in high-quality soft, diaphanous petit piqué. Ideal with a pair of white sneakers and a leather shopper from the collection.

– 2-button placket
– Soft petit piqué and jersey, pleated at the back
– Tone-on-tone crocodile embroidered on chest
– Short Sleeve
– Tee-Shirt Body
– available in cake flour white and midnight

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